Consumers, Culture and Identity
This track welcomes papers on the latest thinking in consumer research and in particular issues concerning the world of digital natives.
Track Chair: Dr. Richard Warr
UoG Subject Specialists: Magdelena Gonzalez-Triay; Rachel Vieira; Sam Copland.
- Consumer decision-making
- Digitalisation of consumption (e.g. social media)
- Consumer culture
- Self and social identity
- Global consumers