Consumers, Culture and Identity

Call for papers

This track welcomes papers on the latest thinking in consumer research and in particular issues concerning the world of digital natives.

Track Chair: Dr. Richard Warr

UoG Subject Specialists: Magdelena Gonzalez-Triay; Rachel Vieira; Sam Copland.

Example Topics:

  • Consumer decision-making
  • Digitalisation of consumption (e.g. social media)
  • Consumer culture
  • Self and social identity
  • Global consumers

Submit here