This track considers the methodical and technological procedure or process used as a delivery mechanism for providing specific goods or services to customers.
Track Chair: Dr. Martin Wynn
UoG Subject Specialists: Dr. Abu Alam; Sam Copland; Dr. Ahsan Ikram, David Liewe.
- Digital Marketing, Social Media and e-CRM (customer relationship marketing)
- Cloud Computing – operational issues and implications
- Big Data, Business Intelligence and Analytics
- Artificial Intelligence (AI).
- Internet and Mobile Phase 2 (collaborative consumption/sharing economy/on demand services)
- Sustainability Systems, Monitoring and Reporting