Marketing and Branding

Categories:
Call for papers

This track examines the issues of exchange, creating value and the symbolic mechanisms that surround this.

Track Chair: Professor Hans Rudiger Kaufmann

UoG Subject Specialists: Matt Barr; Dr. Andrew Bradley; Sam Copland; Rayelle Pentland-Smith; Dr. Lily Wang; Dr. Richard Warr.

Example topics:

  • Consumer Behavior/Consumerism
  • Strategic Marketing
  • International Marketing
  • Consumer Brand Relationships/Brand Love/Brand Hate
  • Customer Relationship Marketing
  • Marketing Mix Tactics

Submit here