Marketing and Branding
This track examines the issues of exchange, creating value and the symbolic mechanisms that surround this.
Track Chair: Professor Hans Rudiger Kaufmann
UoG Subject Specialists: Matt Barr; Dr. Andrew Bradley; Sam Copland; Rayelle Pentland-Smith; Dr. Lily Wang; Dr. Richard Warr.
- Consumer Behavior/Consumerism
- Strategic Marketing
- International Marketing
- Consumer Brand Relationships/Brand Love/Brand Hate
- Customer Relationship Marketing
- Marketing Mix Tactics