Graduate News from Rob Gifford and Seb Nowell
15th January 2018
News in from 2016 graduates Rob Gifford and Seb Nowell.
“We have just completed a film for the jeweller Glenn Spiro. This project came about from a referral from a previous commercial video project that we both co-directed for a luxury brand called HRH Haute Couture. From there we were referred onto Glenn where we developed a concept for the video and pitched it to Glenn with a treatment after researching similar brands and referencing videos that Glenn mentioned in the original meeting. We completed two shoots and had eight people on set for each and then the final video including the animations was edited by Rob.”
“The success of this video was very much down to the level of preparation Rob and I put into the pre-production, ensuring that we had the appropriate budget, the correct equipment, studio with enough power, insurance, travel plans, a shot-list, lunch, timings and schedule for the shooting days. This level of planning was essential due to everything being shot close focus on a Leica rehoused macro lens with further diopters and even a doubler at times, as a result of this every single movement replicates a miniature earthquake. Also when you this macro and want to achieve a stop large enough to get the watch in focus’s and not distorted you need a serious amount of light. We had at least 2x 5ks with a 4k Octadome and Dedo lights burning at all times, to allow this so we had to have a studio with sufficient power. We had an incredible crew on board with us throughout the shoot. In total we had 10 members of crew over the two days. They went above and beyond their roles to problem solve and help capture the video, especially our Gaffer Tom Nowell and our 1st AC Matt Choules who helped problem solve the opening without incorporating hands or shake on what is essentially an object the size of a 1 pence piece. We couldn’t go without thanking our incredible DoP Joan Bordera we had on our first day who helped create and frame all our essential shots. A big thanks also to our great lighting team Rory Harborne and Rob Shears and our runners, Ellie Ramsden (current 3rd year student), Elliot Gunn (2016 graduate) and Rene.”