Senior Lecturer Matthew Murray renegotiates usage rights for a TUI above the line advertising campaign commission by BMB, London.

I shot this image in Tenerife as part of a larger above the line advertising campaign for Thomson now TUI which was commissioned through BMB, Advertising Agency, London. The 2 year usage initially formed part of my day rate when I was commissioned to shoot the campaign at Pinewood Studios and at Senatori Resort Teneriffe.

When the TUI account went over to Mother, Advertising Agency, London, Mother wanted the image, I then had to renegotiate the usage with them – This image has been ‘working’ for me for a few years now purely because I wouldn’t give it to the agency for next to nothing.

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