First Year, Alex Morefield Shoots an 80’s inspired perfume for the cosmetic brief in Introduction to Editorial and Advertising module.


This image is my final response to the brief to photograph a modern perfume in the style of a 1980’s advert for Red magazine. I was influenced by the work of Sarah Moon and Chris Cunningham, who used a soft-focus effect, to include flowers and natural light. This style of working reflects the femininity of the era.  

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