First Year Brandon Scrimshaw, shoots Yeezy for the clothing brand brief.

  7th December 2019

Brandon discusses what inspired him to shoot the Yeezy brand in answer to the Clothing In-store Advertisement Brief for the Introduction to Editorial and Advertising Module.

I was inspired to take these photos by viewing a number of fashion shows showcasing my chosen brand Yeezy, an ongoing collaboration between Adidas and Kanye West. Yeezy aims to make the everyday clothing of the future and operates within the high-end bracket, most popular within Footwear.

I have tried to reflect this futuristic look into fashionwear in the target audience shot, which shows my model wearing the high-end trainers with a typical youth outfit.