First Year, Josetta Reid shoots a Topshop inspired advertising campaign for the clothing brand brief.


I created these images in response to an in-store clothing advertisement brief. The brand I chose was Topshop, and after researching the style of the brand’s advertising I decided to produce a simplistic and sophisticated aesthetic for my shoot.

I styled and directed my model in accordance with the Topshop brand to create an appropriate target audience shot and focused on bringing out the texture of the handbag’s fabric in the product shot. Together, these two images make up my final response to the brief and the finished advertising campaign.

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