![\"\"](\"https:\/\/i0.wp.com\/uniofglos.blog\/eventsglos\/wp-content\/uploads\/sites\/23\/2017\/03\/flow-new.png?resize=1200%2C750&ssl=1\")
<\/p>\n<\/p>\n
Live streaming has been the latest implementation of many popular social media platforms and is becoming one of the key part of business models as brands seek to reach a larger audience, this new concept is ground-breaking and can potentially change the entire events industry with how events are participated in. The value of events and the participation is the \u2018benefits or value a brand offers to customers in its products and services\u2019. With Live streaming being a service that the brand can offer it has the potential to completely shape how events are run and be a huge factor. This movement was predicted by the futurologist named Toffler and was called \u2018future Shock\u2019. It was anticipated the dematerialization of the economy and within it the prominent role of experiences. This shows a prediction to a more technological future. This theory has been capitalized on by the events industry and live streaming of the events are taking place, there are many issues that the events industry is facing with live streaming at present time, these are the cost, the safety, and the event experience.<\/p>\n
When it comes to\u00a0live streaming events, the hosts of the events should set a budget aside, as the costs of live streaming events can be relatively high. However, this depends on the quality and level of streaming that the event wants to use. By setting a healthy budget for live streaming, it will allow for higher quality of video being streamed, which in turn will provide a better brand image, as 62% of people are more likely to have a negative perception of a brand that has used low quality videos (KZO).\u00a0 Although it can be expensive to have high quality streaming, the benefits of this can be seen, as 30% of people who watch a live stream event will attend the same even the following year (Digitell). This can be seen in the music event Coachella which sold out their 2011 concert in 3 days, then after live streaming their event in 2011, it only took 3 hours to sell out in 2012 and currently in 2016 they managed to attract 9 million live stream views which is a significant increase to their live attendees of the event. This shows that although the costs can be high, the return on investment is high with 52% of worldwide marketers saying videos are the content type with the best return on investment (Hubspot). By being able to reach large numbers online, this can potentially benefit the event greatly, as although the costs can be high, the return on the investment can also be very high, with extra sources of income coming through pay per view, subscriptions, sponsorships, adverts and many more.<\/p>\n
Online security is an area of concern when it comes to live streaming events such as pay per view streams will require viewers details and information, such as credit cards, to remain safe and secure. Other security issues can be seen with other sites streaming your event illegally, which can lead to a decrease in revenue. However, if events hire professional companies in to do the live streaming, this should significantly reduce security risks, as they should have the measures in place to prevent them.<\/p>\n Overall, we believe that live streaming events will become a norm in the future, as it is a way of reaching a larger audience base, which in turn can help generate more income for the event. As consumers and event professionals what are your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":" Live streaming has been the latest implementation of many popular social media platforms and is becoming one of the key part of business models as brands seek to reach a larger audience, this new concept is ground-breaking and…<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-1971","post","type-post","status-publish","format-standard","hentry","category-spring-2017"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/1971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/comments?post=1971"}],"version-history":[{"count":4,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/1971\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/1971\/revisions\/2992"}],"wp:attachment":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/media?parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/categories?post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/tags?post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/uniofglos.blog\/eventsglos\/wp-content\/uploads\/sites\/23\/2017\/03\/on_air_sdf.png?resize=419%2C304&ssl=1\")
<\/span>Live streaming is an\u00a0investment many brands like to venture into, as it is arguably one of the most considered methods of interacting with the audience. It is widely accepted that live streaming can assist a brand in connecting with the community and become a more accessible brand. Although live streaming can assist a brand in connecting with its audience, it is important to provide both the live attendees at the event and the audience viewing it online with the best experiences possible. As the live attendees at the event are one of the main sources of income through ticket sales, it is important to provide them with the best experience possible to allow the attendees to feel like the event was the best value for money. However, if the event is being live streamed, then event planners also must find a balance which allows the online viewers the best experience possible as they are potential future customers that might attend the event.<\/p>\n