{"id":2285,"date":"2018-02-28T16:30:42","date_gmt":"2018-02-28T16:30:42","guid":{"rendered":"https:\/\/uniofglos.blog\/eventsglos\/?p=2285"},"modified":"2018-10-09T15:21:07","modified_gmt":"2018-10-09T14:21:07","slug":"world-renowned-superstar-to-perform-in-concert-for-the-very-last-time-at-brand-new-50m-venue","status":"publish","type":"post","link":"https:\/\/uniofglos.blog\/eventsglos\/2018\/02\/28\/world-renowned-superstar-to-perform-in-concert-for-the-very-last-time-at-brand-new-50m-venue\/","title":{"rendered":"WORLD RENOWNED SUPERSTAR TO PERFORM IN CONCERT FOR THE VERY LAST TIME AT BRAND NEW \u00a350M VENUE"},"content":{"rendered":"<h2><em>Did you believe this?<\/em><\/h2>\n<p style=\"text-align: justify;\">This is how easy it is to be fooled by fake news! Event enthusiasts are being tricked into believing, paying for and arriving at non-existent events.<\/p>\n<h2>So, what exactly is fake news?<\/h2>\n<p style=\"text-align: justify;\">Fake news is false information created to misinform and spread confusion. Those who spread fake news have many motivators, the most significant factors being money and attention. It has been identified by Action Fraud, that fraudsters are particularly taking advantage of popular events by pretending to sell tickets that have either not gone on sale, have sold out, or in some cases selling tickets to events that do not exist.<\/p>\n<p style=\"text-align: justify;\">Please see the video below for facts and figures on fake news with examples of fake events that have taken place over recent years.<\/p>\n<h2>Facts and Figures<\/h2>\n<p><iframe loading=\"lazy\" title=\"Fake News - Facts and Figures.v2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bG4iwidyloA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Who is affected by fake news?<\/h2>\n<p style=\"text-align: justify;\">University \u2018fresher\u2019 students are a prime target for fake news stories and events. Universities across the UK are warning students about these fake events appearing on their social media sites since fraudsters are attempting to sell tickets for events that do not exist. As event managers, we need to be aware of these fake events and webpages as it is our reputation that may become damaged and events could suffer in the future.<\/p>\n<p style=\"text-align: justify;\">Fake news has the potential to damage event managers\u2019 reputations, professionalism and trust which in the long term could cause financial damage. Event managers are trying to professionalise the events industry which could be a challenge with fake news becoming so apparent. Fake news is targeting the events industry as it is easy to gain access to peoples\u2019 personal data on false pretences about fake events.<\/p>\n<p style=\"text-align: justify;\">It has been found that the majority of fake news is coming through online via social media platforms. The rapid spread of fake news shows us how powerful social media platforms are when it comes to damaging reputations. This could be a potential problem as event managers are using social media as one of their main ways to communicate with a large audience online. However, due to fake news only one in four people now trust information and news they see online. This could cause event managers\u2019 reputation to suffer and the possibility to lose out financially as well as losing potential clients.<\/p>\n<p><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2370\" src=\"https:\/\/i0.wp.com\/uniofglos.blog\/eventsglos\/wp-content\/uploads\/sites\/23\/2018\/10\/picture1-2.png?resize=940%2C590&#038;ssl=1\" alt=\"Picture1.png.2\" width=\"940\" height=\"590\" \/><\/strong><\/p>\n<h2>Why fake news is becoming more common&#8230;<\/h2>\n<p style=\"text-align: justify;\">Fake news has become more apparent in today\u2019s society as it is more accessible online to create fake stories and events. With social media, anyone has the opportunity to create a fake event page and share it across different social media platforms. There has been an increase over the recent years of fake events due to social media being free and accessible to all.<\/p>\n<p style=\"text-align: justify;\">Professional bodies on social media should be promoting tips and adopting tactics to inform their consumers about spotting fake news. By doing this it will help preserve the reputation of event managers and restore consumers trust in events.<\/p>\n<p style=\"text-align: justify;\">Fake event pages are becoming more realistic, resembling true event pages. This could be making it more difficult for event managers to separate their events from fake events and fake news.<\/p>\n<p style=\"text-align: justify;\">This short video provides information on 10 top tips to help consumers spot and recognise fake news and events. It is not the responsibility of event managers to promote this, however having a basic understanding can help when event managers create future event pages and inviting consumers to join the page.<\/p>\n<p><iframe loading=\"lazy\" title=\"Top 10 tips for spotting fake news\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MKzLhRg0sI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>So, how to address fake news?<\/h2>\n<p style=\"text-align: justify;\">If damaging information comes out about your event it is important to respond to the fake news as quickly as possible. This can be done by posting responses on social media platforms and reaching out to national or local media firms, i.e. radio or local newspapers. If a fake event has been created, you can report the page so that it is removed promptly by professional bodies.<\/p>\n<p style=\"text-align: justify;\">Red Bull was associated with a fake event in 2017 in which a page was created on Facebook claiming the brand was throwing a \u201cmassive house party in Glasgow\u201d. Red Bull addressed this claim by distancing themselves as much as possible and continually reiterating that it was a fake event which they were not associated with.<\/p>\n<p style=\"text-align: justify;\">Event managers need to be aware of the ongoing challenges that fake news can present to them. As there is no way to eliminate fake news, with some stories causing potential and significant damage to the events industry, event managers need to stay ahead of the game.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2369\" src=\"https:\/\/i0.wp.com\/uniofglos.blog\/eventsglos\/wp-content\/uploads\/sites\/23\/2018\/10\/picture1.png?resize=940%2C560&#038;ssl=1\" alt=\"Picture1\" width=\"940\" height=\"560\" \/><\/strong><\/p>\n<h2>Tell us your views and experiences on fake news\u2026<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Have you as a consumer come across or fallen foul to fake news on social media?<\/li>\n<li style=\"text-align: justify;\">What are your opinions on how fake news could be impacting the events industry?<\/li>\n<li style=\"text-align: justify;\">Have you noticed an increase of fake news and events on social media?<\/li>\n<li style=\"text-align: justify;\">Has your business been affected by fake news and has this affected your marketing strategies?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Please comment with your thoughts below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you believe this? This is how easy it is to be fooled by fake news! Event enthusiasts are being tricked into believing, paying for and arriving at non-existent events. So, what exactly is fake news? Fake news&#8230;<\/p>\n","protected":false},"author":55,"featured_media":586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring-2018"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/uniofglos.blog\/eventsglos\/wp-content\/uploads\/sites\/23\/2018\/10\/pexels-photo-167636.jpeg?fit=1880%2C1245&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/comments?post=2285"}],"version-history":[{"count":3,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/2285\/revisions"}],"predecessor-version":[{"id":2310,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/posts\/2285\/revisions\/2310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/media?parent=2285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/categories?post=2285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uniofglos.blog\/eventsglos\/wp-json\/wp\/v2\/tags?post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}