{"id":3863,"date":"2021-03-12T18:29:31","date_gmt":"2021-03-12T18:29:31","guid":{"rendered":"https:\/\/uniofglos.blog\/eventsglos\/?p=3863"},"modified":"2021-03-24T08:33:28","modified_gmt":"2021-03-24T08:33:28","slug":"experience-the-journey-before-the-journey","status":"publish","type":"post","link":"https:\/\/uniofglos.blog\/eventsglos\/2021\/03\/12\/experience-the-journey-before-the-journey\/","title":{"rendered":"Experience The Journey Before THE JOURNEY"},"content":{"rendered":"\n

‘Putting the virtual sand between the customer’s toes’<\/h2>\n\n\n\n
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Image by Adam Neumann<\/a> via Unsplash<\/figcaption><\/figure><\/div>\n\n\n\n

Are you still set in your old ways, how would you like to keep up with the times and have that competitive edge over other travel agents? <\/p>\n\n\n\n

Well, mixed reality could be your answer!<\/em> <\/h4>\n\n\n

Virtual Reality (VR) + Augmented Reality (AR) = Mixed Reality <\/strong><\/span><\/p>\n

As they say, two is better than one!<\/span><\/strong><\/span><\/p>\n\n\n

“The UK is currently Europe\u2019s largest market for virtual and augmented reality (VR\/AR), tapping into what is predicted to become a US$160 billion immersive technologies market.”<\/em><\/strong><\/p>Fiona Kilkelly, Immerse UK<\/a><\/cite><\/blockquote>\n\n\n\n

‘TRY BEFORE YOU BUY’<\/strong><\/em><\/h4>\n\n\n\n
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Image created by Cheryl Ong<\/figcaption><\/figure><\/div>\n\n\n\n

Mixed reality is a new generation of experiential technology which can be used by travel agents. The visual aspects take customers\/potential clients to a world of their own. <\/p>\n\n\n\n

The time has gone when customers would come into the agency, sit down at a computer, look at websites, collect some brochures, then leave. Where is the sense of excitement in that? <\/p>\n\n\n\n

Holidays are an investment and something to look forward to after months\/years of savings. Brits on average spend around \u00a3855<\/a> each on a holiday, so if this was a family of four, you are looking at \u00a33,420.<\/p>\n\n\n\n

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Image by Tobias<\/a> via Unsplash<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div>\n\n\n\n

Research conducted by ABTA showed that 76% of holidays in 2019 were booked online, which then increased by 7% compared to the previous year. This shows that online bookings via apps and mobile phones are increasingly popular. <\/p>\n\n\n\n

Therefore, to keep up with this trend, in-store travel agents are able to use mixed reality to focus on\u202fthe\u202fquality of service, combining knowledge and new technology to advise the consumers with a new experience.  <\/p>\n\n\n\n

Augmented Reality (AR) <\/h3>\n\n\n\n

‘Adding new value and opportunities to consumers and Travel Agents’<\/em><\/span><\/p>\n\n\n\n

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Image by Wikitude.com<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
AR Apps and the Uses <\/em><\/h5>\n\n\n\n