{"id":3953,"date":"2021-03-05T10:41:54","date_gmt":"2021-03-05T10:41:54","guid":{"rendered":"https:\/\/uniofglos.blog\/eventsglos\/?p=3953"},"modified":"2021-03-24T08:33:29","modified_gmt":"2021-03-24T08:33:29","slug":"facial-recognition-technology-at-music-festivals-benefit-or-invasion","status":"publish","type":"post","link":"https:\/\/uniofglos.blog\/eventsglos\/2021\/03\/05\/facial-recognition-technology-at-music-festivals-benefit-or-invasion\/","title":{"rendered":"Facial Recognition Technology at Music Festivals – Benefit or Invasion?"},"content":{"rendered":"\n

What is Facial Recognition Technology?<\/strong> <\/p>\n\n\n\n

Facial Recognition Technology (FRT) is a way of identifying an individual’s identity using their face. Music festival goers can be identified through photos, videos and even in real time.  <\/p>\n\n\n\n

FRT is a type of bio-metric security that uses points on the face to recognise biological characteristics.  <\/p>\n\n\n\n

What information can this technology obtain?<\/strong> <\/p>\n\n\n\n

This technology can use your facial characteristics to determine your age, gender, ethnicity, and your emotional responses.<\/p>\n\n\n\n

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Source: Canva<\/figcaption><\/figure>\n\n\n\n

At music festivals it can be used for \u2026 <\/strong> <\/p>\n\n\n\n

  • Security and safety: FRT has already been used at music festivals to deal with security and safety issues.<\/li>
  • Gathering marketing data: Crowd analytics scans faces for data such as age and gender.<\/li>
  • Shorter queues: Automated check-in at event entry point.<\/li>
  • Cashless payments: Scanning your face at entry enables cashless payments for convenience.<\/li><\/ul>\n\n\n\n

    Did you know…<\/strong>?<\/p>\n\n\n\n

    FRT can also be used to track your emotions, gauge customer satisfaction and emotional responses at music festivals.<\/p>\n\n\n\n

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    Source: Canva\/ Biteable.com<\/figcaption><\/figure>\n\n\n\n

    Does this belong at Music Festivals?<\/strong><\/p>\n\n\n\n

    FRT is just starting to make its way into music festivals but is this something you, as music festival goers, should be embracing? Or should you be concerned? <\/p>\n\n\n\n

    When you attend music festivals, it’s a time to let your hair down and be free. The last thing you want is to be worrying about being watched or have your facial data used for many other purposes that you may not expect…<\/p>\n\n\n\n

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