{"id":5334,"date":"2022-11-18T15:10:08","date_gmt":"2022-11-18T15:10:08","guid":{"rendered":"https:\/\/uniofglos.blog\/eventsglos\/?p=5334"},"modified":"2022-11-30T08:52:59","modified_gmt":"2022-11-30T08:52:59","slug":"five-minutes-to-festival-fame","status":"publish","type":"post","link":"https:\/\/uniofglos.blog\/eventsglos\/2022\/11\/18\/five-minutes-to-festival-fame\/","title":{"rendered":"Five Minutes to Festival Fame"},"content":{"rendered":"\n
How smaller festivals can rise from the shadows to the spotlight…<\/h3>\n\n\n\n
Who are you engaging<\/strong>? What are you promoting<\/strong>? Where are you heading<\/strong>? Why are people attending<\/strong>? Five minutes to festival fame with tips and tricks on festival promotion, and you will be what everyone is talking about!<\/p>\n\n\n\n
Everyday there are more and more ways festivals are progressing their marketing, with new technology and new ideas it seems the sky is the limit! But this can be daunting. <\/p>\n\n\n\n
You may be wondering why marketing is so key? It’s not what festivals are about? But the challenge of good marketing is one major reason smaller festivals are being outshone and forgotten – marketing is the first glimpse customers get of your event; what, when, where and who you are! Without quality marketing smaller festivals will fade away under the intensity of the big names, losing sponsors, business and reputation. <\/p>\n\n\n\n
Not enough magic and the interest will vanish, not enough promotion and no one will know you are out there… but all is not lost! <\/p>\n\n\n\n
Lets begin with tips and tricks of the trade, who and what to focus on…<\/h2>\n\n\n\n
SOCIAL MEDIA<\/h2>\n\n\n\n
‘Did you hear?<\/em>‘ Make every beep, buzz and ping count!<\/h2>\n\n\n\n
Why not try out:<\/p>\n\n\n\n
Competitions on account stories eg. polls and quizzes to open up interaction<\/li>
Promote headliners in advance – go into detail on their story and best hits<\/li>
Promote your entertainment, catering and accommodation – what do you have besides the music?<\/li>
What makes the festival different? – plug your USP <\/li>
Let people know you’re inclusive – availability for disabled persons? Catering for dietary requirements?<\/li>
Continuous advertisement – make them remember you! <\/li>
Remind attendees to share – nothing is more tempting than seeing everyone else talk about it<\/li><\/ul>\n\n\n\n
‘Did you know?’<\/em> Make sure all are welcome! <\/h2>\n\n\n\n
Put yourself in your audience’s shoes!<\/em><\/strong><\/p>\n\n\n\n
Am I vegan? Gluten-free? Vegetarian? Pescatarian? <\/li>
Am I Female? Male? Non-Binary?<\/li>
Am I disabled? Deaf? Blind? <\/li><\/ul>\n\n\n\n
Child-friendly? Consider the following…<\/em><\/strong><\/p>\n\n\n\n
Children’s area<\/li>
Appropriate food<\/li>
Entertainment<\/li>
Baby changing for Mums and Dads<\/li>
Breastfeeding area<\/li>
Buggy hire<\/li>
Child safety measurements to undertake<\/li>
Wristbands to indicate age <\/li><\/ul>\n\n\n\n
Or 18 + ?<\/em><\/strong><\/p>\n\n\n\n
Highlight the access age during promotion<\/li>
Introduce alcohol deals when booking<\/li><\/ul>\n\n\n\n<\/figure>\n\n\n\n
Consider who you are reaching out to – who do you want at your festival? Step into the many <\/strong>shoes of your audience!<\/p>\n\n\n\n
Don’t forget the competition out there! What do you have that they don’t?<\/p>\n\n\n\n
Why does this matter? – The Festival Industry<\/h2>\n\n\n\n
COVID-19 left festival-goers deprived of their festival fix for several years, but as the UK leaves restrictions behind, the fields are beckoning, festival fans are booking and organisers are facing intense competition!<\/p>\n\n\n\n
How can festivals be competitive? <\/em><\/strong><\/p>\n\n\n\n
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