Marketing
Make It Real | Make It Happen | Make It International
Make It Real | Make It Happen | Make It International
8 May 2019
Last week saw the 16th Circle International Conference – with digital intelligence as its theme – take place in Cheltenham and Gloucester, hosted by the University of Gloucestershire School of Business and Technology. There were over 60 delegates,…
Read more30 April 2019
An article from our colleagues in the Law team.
Read more29 March 2019
Image courtesy Lucasfilm Targeted advertising was born out of the need to have relevance. When we see adverts, unless they bear some relevance to our current desires, needs or interests, then we naturally ignore them. This makes them…
Read more26 February 2019
Image courtesy of Stacey Geiger We all ‘know’ that eating a balanced diet and undertaking regular exercise can help us to healthy. And, we may well use mobile application (apps), such as MyFitnessPal, FatSecret or Fitbit to help…
Read more19 February 2019
Today’s news is filled with instability and examples of leadership, with which some agree and others disagree with. Budget cuts leading to job cuts, lead to criticism of leadership in various organisations. The Norfolk police budget cuts mean…
Read more12 December 2018
A lot has been going on it the political world lately in terms of Brexit and sometimes it may be difficult to understand it all, especially if one isn’t an expert. Therefore, we asked one of our…
Read more10 December 2018
With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine…
Read more17 October 2018
How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these…
Read more29 August 2018
On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years,…
Read more9 August 2018
Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester. I don’t…
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