Marketing
Make It Real | Make It Happen | Make It International
Make It Real | Make It Happen | Make It International
29 March 2019
Image courtesy Lucasfilm Targeted advertising was born out of the need to have relevance. When we see adverts, unless they bear some relevance to our current desires, needs or interests, then we naturally ignore them. This makes them…
Read more26 February 2019
Image courtesy of Stacey Geiger We all ‘know’ that eating a balanced diet and undertaking regular exercise can help us to healthy. And, we may well use mobile application (apps), such as MyFitnessPal, FatSecret or Fitbit to help…
Read more19 February 2019
Today’s news is filled with instability and examples of leadership, with which some agree and others disagree with. Budget cuts leading to job cuts, lead to criticism of leadership in various organisations. The Norfolk police budget cuts mean…
Read more12 December 2018
A lot has been going on it the political world lately in terms of Brexit and sometimes it may be difficult to understand it all, especially if one isn’t an expert. Therefore, we asked one of our…
Read more10 December 2018
With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine…
Read more17 October 2018
How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these…
Read more29 August 2018
On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years,…
Read more9 August 2018
Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester. I don’t…
Read more9 May 2018
Dr Louise F. Reid, Lecturer in Digital Marketing tells us about her trip to the CIRCLE International Conference; CIRCLE International is the Centre for International Research in Consumers, Locations and Environments research group that hosts an annual global…
Read more17 October 2017
On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a…
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