Marketing


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Latest posts

Targeted Ads

Image courtesy Lucasfilm Targeted advertising was born out of the need to have relevance. When we see adverts, unless they bear some relevance to our current desires, needs or interests, then we naturally ignore them. This makes them…

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Can a new body volume indicator mobile application help you manage your health?

Image courtesy of Stacey Geiger We all ‘know’ that eating a balanced diet and undertaking regular exercise can help us to healthy. And, we may well use mobile application (apps), such as MyFitnessPal, FatSecret or Fitbit to help…

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What makes a good leader and how do you remain one when times become difficult and uncertain?

Today’s news is filled with instability and examples of leadership, with which some agree and others disagree with. Budget cuts leading to job cuts, lead to criticism of leadership in various organisations. The Norfolk police budget cuts mean…

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Brexit: What Now?

  A lot has been going on it the political world lately in terms of Brexit and sometimes it may be difficult to understand it all, especially if one isn’t an expert. Therefore, we asked one of our…

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Tis the season to be hurried, fa la la la la, la la la la.

With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine…

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How do you create meaningful dashboards?

How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these…

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The Power of Place

On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years,…

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Home Field Advantage

Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester.  I don’t…

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CIRCLE Conference Experience, Sarajevo 2018

Dr Louise F.  Reid, Lecturer in Digital Marketing tells us about her trip to the CIRCLE International Conference; CIRCLE International is the Centre for International Research in Consumers, Locations and Environments research group that hosts an annual global…

Categories:
Conferences
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Business Engagement Trip to Hillside Brewery

On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a…

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