Marketing


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Brexit: What Now?

  A lot has been going on it the political world lately in terms of Brexit and sometimes it may be difficult to understand it all, especially if one isn’t an expert. Therefore, we asked one of our […]

  Uncategorised 12 December 2018  

Tis the season to be hurried, fa la la la la, la la la la.

With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine […]

  Business engagement 10 December 2018  

How do you create meaningful dashboards?

How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these […]

  Marketing theory 17 October 2018  
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The Power of Place

On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years, […]

  Uncategorised 29 August 2018  

Home Field Advantage

Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester.  I don’t […]

  Business engagement 9 August 2018  

CIRCLE Conference Experience, Sarajevo 2018

Dr Louise F.  Reid, Lecturer in Digital Marketing tells us about her trip to the CIRCLE International Conference; CIRCLE International is the Centre for International Research in Consumers, Locations and Environments research group that hosts an annual global […]

  Conferences 9 May 2018  

Business Engagement Trip to Hillside Brewery

On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a […]

  Uncategorised 17 October 2017  

GET INVOLVED

Do you have a campaign or project you would like our level 6 Marketing students to work on? We try and give our students as much industry related experience as possible. For my third year module MS6201 Campaign […]

  Uncategorised 13 September 2017  

Are marketers the bad guys?

Marketing is often criticized for promoting unnecessary consumption, stimulating debt and substantiating power differentials between producers and consumers. The most recent volume of Marketing Theory (http://journals.sagepub.com/doi/pdf/10.1177/1470593117702286) is a special issue that offers an alternative view. It considers the […]

  Uncategorised 11 September 2017  

Spend It Well

Another supermarket brand awareness campaign, yay! Apart from the froth around Christmas for the new John Lewis ad, it is generally hard for me to get excited about department store/supermarket ads. In May M&S, working with agency Valenstein […]

  Uncategorised 6 September 2017