Marketing
Make It Real | Make It Happen | Make It International
Make It Real | Make It Happen | Make It International
On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years, […]
Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester. I don’t […]
Dr Louise F. Reid, Lecturer in Digital Marketing tells us about her trip to the CIRCLE International Conference; CIRCLE International is the Centre for International Research in Consumers, Locations and Environments research group that hosts an annual global […]
On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a […]
Do you have a campaign or project you would like our level 6 Marketing students to work on? We try and give our students as much industry related experience as possible. For my third year module MS6201 Campaign […]
Marketing is often criticized for promoting unnecessary consumption, stimulating debt and substantiating power differentials between producers and consumers. The most recent volume of Marketing Theory (http://journals.sagepub.com/doi/pdf/10.1177/1470593117702286) is a special issue that offers an alternative view. It considers the […]
Another supermarket brand awareness campaign, yay! Apart from the froth around Christmas for the new John Lewis ad, it is generally hard for me to get excited about department store/supermarket ads. In May M&S, working with agency Valenstein […]
We’re kicking off another academic year by giving away £1,000/€1,100 of National Book Tokens in our massive Book Bursary. Nominate your favourite student (or yourself!) and not only will their reading list be sorted, you’ll also get £50 […]