Category: Business engagement

Tis the season to be hurried, fa la la la la, la la la la.

With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine […]

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  Business engagement 10 December 2018  

Home Field Advantage

Marketing Expo 10th October In less than a month my colleagues from the School of Business and Technology and The Growth Hub will get our keys to our new home at the Oxstalls campus in Gloucester.  I don’t […]

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  Business engagement 9 August 2018