Category: Marketing theory

Tis the season to be hurried, fa la la la la, la la la la.

With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine […]

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  Business engagement 10 December 2018  

How do you create meaningful dashboards?

How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these […]

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  Marketing theory 17 October 2018