29 March 2019
Image courtesy Lucasfilm Targeted advertising was born out of the need to have relevance. When we see adverts, unless they bear some relevance to our current desires, needs or interests, then we naturally ignore them. This makes them…
26 February 2019
Image courtesy of Stacey Geiger We all ‘know’ that eating a balanced diet and undertaking regular exercise can help us to healthy. And, we may well use mobile application (apps), such as MyFitnessPal, FatSecret or Fitbit to help…
10 December 2018
With all the recent talk about fashion retailers creating false sale ‘countdowns’ to drive sales. One online retailer, Boohoo has even caught the attention of the Advertising Standards Authority. We asked Sam Copland, Lecturer in Marketing, to opine…
17 October 2018
How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these…