Category: Uncategorised

16th Circle International Conference

Last week saw the 16th Circle International Conference – with digital intelligence as its theme – take place in Cheltenham and Gloucester, hosted by the University of Gloucestershire School of Business and Technology. There were over 60 delegates,…

Do non-disclosure agreements have a place in the era of #MeToo?

An article from our colleagues in the Law team.

Brexit: What Now?

  A lot has been going on it the political world lately in terms of Brexit and sometimes it may be difficult to understand it all, especially if one isn’t an expert. Therefore, we asked one of our…

How do you create meaningful dashboards?

How to use attribution efficacy and analytics to create dashboards and make informed management decisions. Jerry Rackley proposes there are six questions to answer with your marketing analytics, and I have to say from my experience, that these…

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The Power of Place

On the eve of the opening of our new £16 million building, we asked academic staff what the new building and location meant to them. The School was based at Park Campus in Cheltenham for over 20 years,…

Business Engagement Trip to Hillside Brewery

On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a…

GET INVOLVED

Do you have a campaign or project you would like our level 6 Marketing students to work on? We try and give our students as much industry related experience as possible. For my third year module MS6201 Campaign…

Are marketers the bad guys?

Marketing is often criticized for promoting unnecessary consumption, stimulating debt and substantiating power differentials between producers and consumers. The most recent volume of Marketing Theory (http://journals.sagepub.com/doi/pdf/10.1177/1470593117702286) is a special issue that offers an alternative view. It considers the…

Spend It Well

Another supermarket brand awareness campaign, yay! Apart from the froth around Christmas for the new John Lewis ad, it is generally hard for me to get excited about department store/supermarket ads. In May M&S, working with agency Valenstein…

Get £1000 to spend on books

We’re kicking off another academic year by giving away £1,000/€1,100 of National Book Tokens in our massive Book Bursary. Nominate your favourite student (or yourself!) and not only will their reading list be sorted, you’ll also get £50…