11 September 2017
Marketing is often criticized for promoting unnecessary consumption, stimulating debt and substantiating power differentials between producers and consumers. The most recent volume of Marketing Theory (http://journals.sagepub.com/doi/pdf/10.1177/1470593117702286) is a special issue that offers an alternative view. It considers the…
Read more6 September 2017
Another supermarket brand awareness campaign, yay! Apart from the froth around Christmas for the new John Lewis ad, it is generally hard for me to get excited about department store/supermarket ads. In May M&S, working with agency Valenstein…
Read more6 September 2017
We’re kicking off another academic year by giving away £1,000/€1,100 of National Book Tokens in our massive Book Bursary. Nominate your favourite student (or yourself!) and not only will their reading list be sorted, you’ll also get £50…
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