Latest posts: Page 2

CIRCLE Conference Experience, Sarajevo 2018

Dr Louise F.  Reid, Lecturer in Digital Marketing tells us about her trip to the CIRCLE International Conference; CIRCLE International is the Centre for International Research in Consumers, Locations and Environments research group that hosts an annual global…

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Conferences
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Business Engagement Trip to Hillside Brewery

On October 2nd, the MSc Marketing students took a business engagement trip to Hillside Brewery, a micro-brewery and events company located near Ross-on-Wye. Following the relaunch of their company in 2014, they have won in recent years a…

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GET INVOLVED

Do you have a campaign or project you would like our level 6 Marketing students to work on? We try and give our students as much industry related experience as possible. For my third year module MS6201 Campaign…

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Are marketers the bad guys?

Marketing is often criticized for promoting unnecessary consumption, stimulating debt and substantiating power differentials between producers and consumers. The most recent volume of Marketing Theory (http://journals.sagepub.com/doi/pdf/10.1177/1470593117702286) is a special issue that offers an alternative view. It considers the…

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Spend It Well

Another supermarket brand awareness campaign, yay! Apart from the froth around Christmas for the new John Lewis ad, it is generally hard for me to get excited about department store/supermarket ads. In May M&S, working with agency Valenstein…

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Get £1000 to spend on books

We’re kicking off another academic year by giving away £1,000/€1,100 of National Book Tokens in our massive Book Bursary. Nominate your favourite student (or yourself!) and not only will their reading list be sorted, you’ll also get £50…

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