Lessons from new media?


An energy company learns an important lesson about managing its image, public perception of ethics, and new social media…

http://www.guardian.co.uk/environment/2011/jul/20/greenpeace-twitter-injunction-cairn

It took legal action trying to force twitter users to withdraw images related to a protest: From the Guardian –

The Scottish court order prohibits the environment group “disseminating, printing, uploading, sharing, copying or otherwise publishing any images, photographs, pictures or other material (or copies thereof) taken or recorded by Greenpeace activists present within 50 Lothian Road, Edinburgh on or around 18 July 2011.”


If you are familiar with social media – you can guess what happened next:

But hundreds of people have begun posting the pictures on their personal Facebook and Twitter accounts.


Where is this taking us in terms of protest, activism and free speech? Into, at the very least, interesting times…

d.

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