Category: Spring 2015 - Page 2


#For Apps Sake: Event Apps, are they worth it?

This digital story addresses the topic of event apps. Phone applications have increased substantially in previous years. By 2011, there were over one million apps available, with users spending a huge 87% of their time on mobile applications!…


Celebrity Endorsement; Is It Worth the Risk?

Do you work in the event industry? Have you ever used celebrity endorsement in your events? Are you planning on using celebrity endorsement in the future? Celebrity endorsements are an increasingly popular alternative to traditional advertising methods, however…