Jess Nock Photographs skaters for the live Superdry brief during the Editorial Photography with Moving Image module.
4th January 2023
This image was from a live brief set by Superdry, as part of our module Editorial Photography with Moving Image module.
![](https://i0.wp.com/uniofglos.blog/edandadphoto/wp-content/uploads/sites/36/2023/01/superdry-photo-1-2.jpg?resize=689%2C1024&ssl=1)
After the briefing from Carl Halford, Lead Brand Creative at Superdry, it was clear that the work needed to be heavily influenced by nostalgia for Superdry’s target audience.
![](https://i0.wp.com/uniofglos.blog/edandadphoto/wp-content/uploads/sites/36/2023/01/superdry-photo-2.jpg?resize=1024%2C669&ssl=1)
I decided that I wanted my images to channel the 90’s skateboarding scene, taking inspiration from movies such as ‘Mid-90’s’ and ‘Lords of Dogtown’. For the presentation of the final images, I wanted them to be presented with a scrapbook feel.
![](https://i2.wp.com/uniofglos.blog/edandadphoto/wp-content/uploads/sites/36/2023/01/superdry-photo-3-1024x727.jpg?ssl=1)