1st Year Cody Goode Shoots work for the Introduction to Editorial and Advertising Photography module
22nd January 2024
While I was working on this module I had a booked commission with an artist friend of mine who wanted promotional images to go along with his album. I decided I could work this shoot into my assignment also.
After hearing the album, I knew the concept was very personal and emotional so I wanted to create the feeling of isolation and loneliness. Also through speaking to the artist I found that the jewellery and tattoo had a lot of meaning to them so I wanted to make sure that they were highlighted within the shots.
I was overall happy with the outcome of the shoot and especially when the image got chosen to be the main artwork for the album also.
I had been researching high fashion luxury brands and how they do their campaigns and wanted to recreate this but with the edgier more real style that vans have.
I recreated the style of product shot you would see from the likes of Balenciaga/Dior etc. but used an actual worn and broken Vans trainer. and then along with this i created the copy of ‘Destroyed through use’
Following the same these I went out with the actual owner of the trainers to a skate park to capture where the target audience would be destroying the shoes and kept the same copy line going throughout the target audience image.