First Year, Luke Squelch discusses two different briefs he shot for the Introduction to Editorial & Advertising module.
9th December 2019
Clothing, Cosmetic or Sports Brand In store Advert Brief
After conducting in-store research into the advertisement of multiple brands, including Vans, I discovered that large banner adverts were typically displayed either above a shoe stand or at the entrance of the store. This sparked the idea for my still life shot of promoting multiple products in one long, horizontal style advertisement. In order to do so, I began by watching a YouTube video of a skateboarder performing the well-known ‘kick-flip’. Capturing five different screenshots, I was able to analyse and replicate the feet and skateboard positioning throughout the trick.
Using a rig that I had designed and built from wood, I suspended the objects via fishing wire, captured the shot and then repeated the process to mimic all five screenshots, using a different pair of Vans each time. Using post-production, I cleaned all the images up by removing wires, stains etc. Finally, I proceeded to stitch all five images together to create one flow of motion in the style of a kick-flip.
For my audience shot, I aimed to show the dirtier, ‘nitty-gritty’ side of skateboarding. Using a variety of make-up, fake blood and pens, I was able to replicate a graze on my models knee. Through personal preference, I wanted to link my images together by displaying the brand. To do so, I used a pair of overly-worn socks and Old Skool Vans.
Taking water along with me to the shoot I was able to soak the foreground, subsequently resulting in a slight reflection and shine around the skateboard and shoes. An exceptionally fast shutter speed and unspoiled natural light allowed me to capture the detail in the water flawlessly.
1980’s Perfume/Aftershave Brief
When being introduced to the 80’s style perfume brief, I initially thought of household objects surrounding the 1980’s. More in-depth planning led to the idea of producing a still-life image with the narrative of an early 20’s male bedside table after a night out.
The following five weeks were spent sourcing objects in the cheapest way possible, mainly from fellow course mates, charity shops and family members. Once sourced, I allowed myself around 3 hours to compose these objects around the bedside cabinet until I captured an image I was pleased with. Regarding the copy line, my idea was to replicate a note that someone may have left following a one-night stand.