Are You Appy or Un-Appy?
9th March 2015
Event organisers are convinced that their mobile apps will enhance your experience and deliver unique networking opportunities at the next business event that you attend. They suggest that by failing to embrace this technology, you will not receive the same benefits as those who do.
These mobile apps integrate a wide range of features that are designed to deliver a more personalised and engaging experience for attendees during business events. With this in mind, we want to find out from you, why business professionals are not downloading and using mobile apps to their full potential? Are the benefits that organisers have highlighted as being most important to you, really what you want? If not, we question whether mobile apps are the right tool to help you get the most out of the business events you attend.
The diagram below summarises the key app features that event organisers have designed for your benefit:
The video clip below shows just how an attendee would use their mobile app at a typical business event
Based on the features highlighted above, there are certainly some elements that allow you to tailor the event to your own personal needs. While this may positively add to your experience, others could have the potential to detract from the live event altogether. For example, interactive features such as gamification, combined with the constant potential for polling and push notifications may contribute to the ‘depersonalisation’ of the event; where you are more engaged with your electronic device than what is going on around you.
When attending business events we know you want an experience that not only engages you on the day but delivers value even when you are back in the office. Mobile apps are just one of the many technological tools that organisers consider to be ‘essential’ for the professional attendee, but we want to know what it is you think!
Are they app-solutely necessary? Through accepting push notifications, your app can greet you on arrival, inform you of any important news or events to look out for throughout the day and even remind you when you next session will be! But how many push notifications will it take before they become a distraction? Will all of these features help to increase your engagement and networking potential, or do you think we are taking the technology too far?
Join in the discussion and have #youreventsay in the comment box below.