Conference Event Managers – Why you should be using Artificially Intelligent Chatbots.
27th February 2018
Artificial Intelligence, also known as AI, is the buzzword of 2018! It’s the hottest piece of tech around, making it a game changer for the tech-savvy corporate event managers. AI is now positioned as THE number one event technology trend, as it will enhance your guests’ experience while increasing your efficiency as a conference event manager.
But how can AI do this?
Acting as a personal assistant, AI opens the door to a new level of networking, personalisation, engagement and feedback from guests. Let the tech help to free up your time by tackling your customer orientated tasks! This then lets you focus on other elements of your conference, allowing you to optimise your efficiency – which, as a result, can increase your revenue.
Artificially Intelligent Chatbots can work through third party messaging apps that are already installed on the user’s device, so there’s no need to download another app, meaning easy access for attendees!
Here are four examples of how Chatbots will increase your guests’ experience and efficiency as a conference event manager…
Look out for the light bulb for our top tips on how to use your Chatbot.
You must remember that 84% of your corporate attendees say that powerful networking opportunities are their main priority when attending conference events, so you should always seek to improve your guests’ networking experience.
Artificially Intelligent Chatbots are the perfect solution to enhance conference networking, as they can play an active role in knowledge sharing and creating connections between delegates. Conveniently, Chatbots are often embedded through social media, allowing you to monitor behaviour patterns and characteristics of attendees by interpreting data from their online profiles. Working from real-time information, Chatbots can make tailored suggestions to delegate as to whom they should meet and interact with – matchmaking individuals at your conference.
Your Chatbot needs to be authentic in order to build attendee relationships. The Chatbot can even notify you if an attendee requires human assistance!
Think of the Chatbot as your attendee’s virtual concierge, the technology follows them wherever they go, allowing guests to shape and personalise their own experiences. Attendees are able to design their own schedules by identifying activities and sessions they wish to attend, making the most of their time at your event. Get attendees involved by sending them live updates, push notifications and reminders for various seminars or meetings.
Did you know your Chatbot never switches off… they will operate 24/7 even when you’ve clocked off. They are an indispensable tool tailored to answer any logistical questions or FAQ’s which your guests may have, in a human like manner. Chatbots can also provide guests with floor plans, maps, event schedules and even anticipate their interests to make suggestions, in order for attendees to get the most out of your conference.
You need to make sure that your guests are aware of your Chatbot and how it can benefit them. Try sending out a welcome message, or launch the Chatbot before your event through social media!
In order to maximise the use of your Chatbots, it is essential to consider the benefits from your attendees’ point of view. You need to anticipate their needs and preferences in order to understand how Chatbots can improve their overall experience and increase engagement. Audience engagement is crucial in order to host successful conferences!
The Chatbot will get your audience engaged by drawing attendees’ attention to live questions and polls during seminars. Why not begin with an icebreaker poll to discover your guests’ expectations and objectives. Chatbots can also encourage participation with keynote speakers by asking and nominating questions from attendees’ devices, to create and share knowledge.
But make sure your Chatbot’s design and behaviour is in line with your branding and theme.
Chatbots are a key asset as they allow you to gather relevant data and information 24/7 – helping you to measure the success of your conference.
This seamless technology is the best tech to help you track your event’s success and evaluate ROI through attendee satisfaction. You can enable your Chatbot to ask various questions or create polls, which will gather relevant information and report the findings back to you.
Your Chatbot can generate feedback by creating a conversation with attendees’ based on their specific needs; producing a higher response rate than surveys. This is a great way to help you compare feedback from events year on year and make relevant changes.
You need to design your Chatbot’s language so that it can ask and understand different types of questions. However, try to avoid using rhetorical questions.
The bottom line is that Chatbots are here to stay and conference event managers are already seeing the benefits from using them at their events. Chatbots are set to explode over the next 12 months so start designing yours today!
Now that you know what Artificially Intelligent Chatbots can do for you and your attendees let us know what you think of this vital piece of event tech! Like the sound of Chatbots enhancing your guest experience whilst simultaneously improving your efficiency as a Conference Event Manager? Would you introduce Chatbots at your conference? Comment below and let us know!