This potential new law will affect your events… Are you ready?
5th November 2018
The Vegan Society have launched a new petition to make it a legal requirement for public sector organisations to provide vegan options. Change is coming… What does this mean for public sector events?
The Growth of Veganism
Veganism is one of Britain’s fastest growing trends, having rapidly increased in the last few years. The growth of veganism is being driven by millenials, who are much more aware of their health and where their food is sourced from.
In response to this increased demand, The Vegan Society have launched a campaign called ‘Catering for Everyone’. The campaign aims to make it a legal requirement for the public sector to provide at least one vegan option in their catering provision. As of World Vegan Day (1st November 2018) the petition has been signed by 10,735 people. If there are 100,000 signatures by March 2019, this petition will be eligible for debate in parliament. Keep up with the progress of the petition HERE.
Find out more about the campaign HERE.
Food, Glorious Food…
So, if you’re planning something similar to a bonfire celebration, Christmas market or historical/cultural festival, then this may apply to you.
Currently, it is not a legal requirement for public sector events to offer vegan options. However, it should be in every event managers’ interest to ensure that they cater for all of their attendees.
Lettuce continue to leek some more information on this; studies show that food is one of the most important factors at events, with regards to customer satisfaction. Food is often at the forefront of many event attendees’ minds, which makes it an integral part of their event experience. This is why some event organisers are already ahead of the game.
Ready, Set, Vegan!
The private sector often lead the way on emerging event trends, with other sectors following after. Events outside of the public sector such as The Olympic Games and The Governors Ball are already setting the standards for the industry by catering for vegans.
The private sector is economically incentivised to respond rapidly to the demand of the market, keep up with current trends, and remain competitive. The knock-on effect of this is that event attendees have heightened expectations for events across the entire industry.
Are You Ready?
If the petition is successful, the change in law may not take immediate effect. However, event managers should now start to consider the trend when planning their events so that they are not seen as discriminating against their attendees’ culinary preferences.
We want to know what event professionals think about this. Do you currently consider vegan dietary needs when planning your events? Could this possible law change significantly affect your organisation? For example, will you have to source new suppliers, train staff to be able to respond to questions about products, or increase budgets or ticket prices to cover rising costs?
Please leave your thoughts and comments in the section below.