5 great ways for travel agencies to attract Millennials
13th November 2019
Are you worried about the future of your travel agency? The secret is understanding your market and adapting to it. In recent years, many travel agencies have suffered in the face of technology progression and have relied on traditional methods. Travelling is an important part of the Millennials’ (age range 20-36) lifestyle, making this demographic a significant segment of your consumer market. Whether this is for business purposes or for hedonistic desires, they are travelling like never before and yearn for new experiences. Millennials are self-reliant on booking their holidays, forcing travel agencies to employ methods that attract this key demographic. This blog will give you 5 great tips to help ease your worries!
Use technology for personalisation
Travel agencies can create new personalised apps for millenial consumers.
Customers that download the app would be instructed to select their personal preferences for destinations, hotel type, flights, restaurants and tourist experiences. The app would then give them choices which are tailored to them, which would save time for the consumer.
Another key features of the app will be asking travellers for specific dates which are personal to them in order to design personalised packages for the event. As the date approaches, the app alerts the customer encouraging them to book.
In addition, the app provides accessible 24 hour chat function to assist with questions. The agency can then use the platform as a communication tool to ensure the travel experience is running smoothly. For example, contacting the traveler on the day of departure and arrival and checking if they need any additional help. This makes the service more personal.
Use social media influencers to endorse your products
Celebrity endorsements are certainly not a new trend, however the travel industry is not using it enough. A lot of young people use social media platforms such as Instagram to look for inspiration, and a lot of them follow travel influencers and trust their opinion, and as a business, a great tactic to promote your company is by getting a celebrity to share what you can offer, not only verbally but also by posting pictures, giving others a visual representation.
Celebrity/social media influencers endorsement can lead to enhanced credibility of the business, boost brand awareness and is a great promotional tool that adds significant value to a company’s PR.
Creating innovative partnerships
Collaboration with universities and phone network companies can increase sales!
Partnerships between travel agencies and universities can be beneficial as the university can provide a platform to share the travel agent’s products (such as special packages tailored to the students) and establish better brand recognition for Millenials. The university could benefit from guest speeches and attendances on graduate fairs.
There is an opportunity to connect with phone network companies to further push sales by offering free roaming data to all customers travelling outside the EU. This would also apply to EU travelers if data roaming legislation changes after Brexit.
Combining leisure with business travel
Travel agencies can appeal to more Millennials by offering special packages to extend their work travel to incorporate leisure time. Customers travelling for work purposes often do not get the chance to explore and see the sights of the area. However, research has shown Millenials are more likely to blend their business with pleasure. Agencies can offer discounted packages for business travellers, to enable them to extend their stay for a few days and enjoy some well-deserved leisure time. There is also an opportunity for link sales, by purchasing other products such as tourist attractions through the agency.
An interesting idea that travel agencies could use to expand their market share is to provide discounts to those customers who help endorse and recommend good products or services they have received from the company in question.
People tend to value the opinions or experiences of others who have previously hired a company’s services. Word-of-mouth broadcasting is quite useful for a company to increase its client portfolio.
For customers who successfully disseminate the services or products of the company, certain discounts or vouchers could be offered to encourage active promotion from existing customers. A reward scheme of this kind both; helps the growth of the company and shows active involvement with current customers.
We want to hear your opinion! Please comment below what you think of these tips to attract Millenials. What would you add to this list?