Sustainable interior design – is this the next step for hotels in 2020?
13th November 2019
Discover the top 5 things you can do to make your hotel interior more sustainable!
Sustainability is becoming more prominent in a consumer’s decision-making process. 88% of consumers want companies to help them be more environmentally friendly with the products and experiences that they offer. Can you risk losing over three-quarters of your guests by not being environmentally friendly in your hotel?
Sustainability is becoming an essential way of life for many consumers. With these innovative ideas, you can use your hotel interior design to increase the desirability for your guests to stay with you.
Why consider sustainable interior design?
Across the globe, consumers are becoming increasingly aware of the importance of sustainable interior design. Hotel managers have a significant impact on the sustainability of their hotel. You decide which materials and products will be used, which can promote a positive connection between guests and your hotel’s interior.
Guests now expect to see hotels actively using strong sustainable initiatives. It is now more than just giving your guests a choice if their room is serviced; they are expecting sustainability to be seen in the hotel’s whole design.
This incorporates every element of a hotel to be running with sustainability as a core business aim. For hotel management, creating interiors with a low environmental impact, allows operating costs to be reduced. Further benefits would include healthy and productive spaces to stay and work, which could lead to highly accredited awards. Consumers want to see companies being active in sustainable management, investing in real methods that will make a positive difference to the future of the planet.
This is a global movement, not only wanted by consumers of hospitality experiences but required by governing bodies. The International Tourism Partnership sets out for hotels to reduce their emissions by 66% by 2030 to help achieve the United Nations Sustainable Goals.
The design of a hotel can help to contribute to achieving these goals including reducing water waste and using environmentally sound resources. By your hotel being pro-active with interior design, these goals can be met and the hospitality industry can be leaders and drivers in global sustainability.
5, 4, 3, 2, 1…
For hotel managers, there is a need for a balance between focusing on sustainability and ensuring the interior design is welcoming, comfortable and reflects the needs of guests.
Here are the top 5 things you can do to make your hotel interior more sustainable:
1. Buy local products to create the interior which supports the local economy and limits the amount of transportation, creating a smaller carbon footprint.
2. “Reclaim, recycle and reuse” – buy products that have been recycled and made into new items or reclaiming old products such as furniture.
3. Buy furniture or furnishings that are from sustainably sourced materials, for example, eco-fabrics, eco-wood, LED lighting, eco-paint and wallpaper.
4. Update fixtures and fittings that reduce water consumption, such as showers and taps with water saving capacity and aerators to reduce overall water flow and waste.
5. Promote natural daylight created by floor to ceiling windows to reduce the use of the largest energy consumption contributor in your hotel.
A final thought…
Sustainable interior design is discovering a potential product and service gap, which is becoming more important and discussed between industry professionals. When purchasing sustainable products for interior design, including tables, chairs and beds you should go to suppliers who use renewable, recycled or reclaimed materials. Consumers are willing to pay extra for sustainable experiences. It is your responsibility to introduce sustainable interior design to your hotel.
Does your hotel have upcoming design projects which could be conducted with sustainability at focus?
What are your opinions on the hospitality industry using innovative ideas, such as sustainable design, to become leaders in achieving global sustainability?
Please comment below with your thoughts and opinions from your position in the industry today.