Discover ways your wedding venue can boost confidence in couples!
12th March 2021
71% of couples have already postponed their wedding day and 64% of couples are concerned about how long the COVID-19 pandemic is going to continue. This shows that couples are losing or have already lost confidence in their wedding plans, worrying if their day will still be going ahead and even more so if they need to make any changes. Many couples are finding it difficult to get wedding insurance or renew an existing policy, due to not knowing when things will return to normal. Coronavirus restrictions are forever changing so the future is unknown as to whether this percentage will rise. We also understand that many venues have seen a decline in new enquiries, this could be due to newly engaged couples waiting to find the perfect venue, which is not easy during the pandemic. However, these couples are continuing to research, they are still looking out for the venues that are maintaining their communication and boosting morale for their consumers. Many of you are trying to build on the here and now for your business, thinking of ways to reassure couples and retaining their faith in your expertise. Therefore, it is important to be a visible, active venue, injecting confidence into the couples.
Which is why reassuring couples during this time should be your priority!
With all this in mind, we have put together some key pointers which your venue can do to help stand out during this challenging time.
What you can do as a venue?
Show off your outdoor space
Many couples will be looking at venues that provide plenty of outdoor areas, so they and their guests feel safe. You as a venue could do this by documenting the areas on social media, to show the couple different set-ups which will therefore showcase the versatility of the grounds. Be positive, couples want to feel excited about their wedding and chosen venue, so show how you as a venue are excited about hosting more outdoor weddings!
Let them know you are thinking about them!
Send out care packages to your clients when you are aware of an upcoming scheduled meeting, couples want the same experience that they would have endured in normal times. This thoughtful, extra touch could be something small such as some chocolates or a mini bottle of fizz! Going that extra mile could really boost a couples’ confidence, giving them that extra assurance you are the right venue for them.
Allow couples to choose a backup date when postponing. Many couples will have doubts whether their wedding will go ahead, reassuring them, and allowing them to book two dates may accommodate their needs and put them at ease.
Tailor your tours
This will help new couples when researching venues. Be the venue that stands out from your competitors and think of innovative ways to create bespoke tours.
Personalised payment options
It is key to use this period to build stronger relationships with happy couples to maintain their trust (and finances) within your venue’s organisation.
Personalised payment plans and allowing credit card payments to meet the needs of your couples. Many could be facing hardship during this unprecedented time and may need reassurance that their money is safe and that it’s possible for them to meet new or additional deadlines. The income coming into your business is critical so take extra care to be thoughtful and flexible.
Promoting flexible wedding packages
You as a venue can promote more than just the standard wedding package, you could offer your consumers a smaller wedding during the restrictions, then offer a discount for a larger celebration which they can book once restrictions have eased. This allows the couples to have their special day without having to cancel and puts their minds at rest as they won’t have to reduce numbers. This will also allow your venue to gain some extra revenue and create an opportunity for repeat customers.
We believe these are some of the changes that venues can implement, which have the potential to positively impact your customer’s confidence, therefore helping to retain your business. Having a great understanding of how the current pandemic is affecting your consumers, how their needs are changing, and what you can do to put them at ease will put you ahead of your competitors.
We hope that this blog has provided you with some positive and practical suggestions, to help you through this unpredictable time. Whether you are part of a venue or an engaged couple planning your wedding during this time, we value your feedback, please comment below your thoughts and experiences. It would be so great to hear from you!