Live Events Vs Covid-19
12th March 2021
Why Events will bounce back with a bang!
We all remember the good old days. Sipping a fruity cocktail in the sunshine, laughing with your best friend as you lose your shoe in the knee-deep mud at a festival. The dense crowd of people queuing for a drink at the overpriced bar and the bass of the music being so loud it vibrates the dance floor. Let’s not forget the smell of the greasy food trucks lining the streets at the end of a night and that first indulgent bite of the burger you’ve been craving all evening – what a moment to remember.
Or did we take it all for granted? Would we have savoured that last bite if we had known; known that those experiences would be taken away from us for over a year?
Events are changing. It’s no secret that the unavoidable impacts of a global pandemic will reshape events forever. However, the fact that events are the very essence of society, and an integral part of our lives is the very reason why events will bounce back with a bang!
This is not groundbreaking news, the powerful nature of events has been understood for centuries. It will take more than a global pandemic to destroy the power of events.
So what is the next step for Events?
As we enter a new era of the event industry we must recognise what makes events so important to us all; to embrace the inevitable changes but to also hold on to what makes them so special.
There are several reasons why we think events will bounce back with a bang (even if they do look slightly different). They’re the foundation of our culture and will always have a place in our lives.
Covid-19 has been a wake up call for us all – it’s incredibly difficult to be without our loved ones for so long, and what’s a better way to bring everyone together after the pandemic than by hosting the perfect event?
We have always loved events but has Covid-19 taught us not to take them for granted?
The Cultural History behind Events
Events have always been a meaningful and essential part of our society. For years, they provided a strong sense of community and camaraderie.
From summer fates and royal weddings to Halloween and Christmas. These historic and classic celebrations are what makes us British. We look forward to the bank holidays in May and the birthday celebrations with our family and friends.
Wave Hill Ltd conducted a survey in 2019 which had 68% of respondents state that cultural events made them feel part of the community and nearly two-thirds said that these events were good for their personal wellbeing.
No matter what happens we want to mark these occasions. As lockdown 1.0 showed us, Covid-19 was not going to stop us celebrating. For example, to honour ‘VE Day’ we came together with our socially distanced street parties and tea and cake for everyone. A chance to finally say hello to our neighbours again.
There is a reason why events have been the essence of our society for centuries – they make us feel happy. Events bring us all together to celebrate, to be appreciative of all the good that happens in our lives.
The Positive Psychology of Events
In its simplest form, positive psychology is the study of what makes life worth living. Events are an excellent way of making people experience joy and happiness, creating positive experiences and memories which last a lifetime.
The escapism of events can take us away from the mundane routine of reality. A fleeting moment to be fully immersed in a new experience. Our love for events is therefore hardly surprising; which is why when live events suddenly disappeared overnight, society craved for their return.
Future events may look slightly different at first but the unique experiences that they provide are irreplaceable. No matter what happens in the world events can still produce joy and happiness and create memories that are invaluable.
Why Covid-19 has made us love Events even more!
The global pandemic has simplified our perspective on life. It has highlighted the importance of family and friendships, putting the focus on creating positive memories and experiences with our loved ones.
Our need for events has not gone away during lockdown, but instead for some has been amplified. We all understand that events will be different but it’s time to let go of any old thinking and embrace the change.
It is likely that events will require social distancing, take place outside and consist of new technology to allow for hybrid events. This is supported by a recent study conducted by Skiddle in 2020, as 75% of respondents said they would be happy to attend socially distanced music events.
We mustn’t forget the value of the experiences created by events, as this is the reason why events will not be defeated by Covid-19!
The Future of Events
So what does this all mean?
Although the past 12 months have been filled with uncertainty, there is light at the end of the tunnel and hope for future events! We have been given an excellent opportunity to start again, a clean slate for the event industry, the chance to experience new and innovative events.
As the saying goes “it might feel stormy now, but it can’t rain forever!”.
Events are resilient and will bounce back like never before. The power of positive thinking will help us get through these unprecedented times. Yes, events will look different in the future and may even be unrecognisable at first but when thinking with an open mind, we have been given an incredible opportunity to create a new era of events. What an exciting time to see what could happen – the world is our oyster!
So, are you ready to return to live events?
What are you most looking forward to about the return of live events?
What do you think live events will look like in the future?
Comment down below – we would love to hear your opinion!