Five Minutes to Festival Fame
18th November 2022
How smaller festivals can rise from the shadows to the spotlight…
Lets begin with tips and tricks of the trade, who and what to focus on…
‘Did you hear?‘ Make every beep, buzz and ping count!
Why not try out:
‘Did you see?’ The more eyes on you, the better!
AVAILABLE FOR ALL
‘Did you know?’ Make sure all are welcome!
Why does this matter? – The Festival Industry
Successful Marketing through TikTok
TikTok is a social media platform where users can produce and share very short creative videos of 15-60 seconds. Companies and Festivals have used TikTok as a marketing tool to help promote their product.
‘Is TikTok engagement important?’ …
- 800 million active users world-wide
- Over 1.5 billion downloads on the app store and google play
- 96.6% of users are below the age of 55
- Average TikTok user spends 50 minutes a day on the platform
- TikTok users can start international ‘trends’ that anyone can get involved in
Festivals will benefit marketing on TikTok if their target audience matches TikTok audience demographics.
Festivals such as Coachella and Glastonbury have used TikTok well to target specific demographics:
These screenshots have been taken from Coachella & Glastonburys’ TikTok accounts which show highlights to the videos they are promoting and also the large number of followers and likes they receive
So how can small festivals benefit from TikTok?
TikTok is great for smaller festivals as it is free! There are lots of different ways to create traffic to your TikTok page, however it is important that the content the festival has created is quality and portrays a cohesive, integrated marketing approach. Some ways in which a smaller festival can gain traffic to its page could be:
- Create a brand identity/theme for the page
- Creating Modern and trendy content
- Using hashtags effectively
- Engage with other users
- Leverage trends
- Cross-promote videos to other platforms
- Be different! Be proud!
An important tip for smaller festivals: have a unique selling point that hooks customers! Promoting this through TikTok is a great way to attract people to find out more.
Have your say!
Do you have any advice or tips when it comes to marketing? Has there been any festival advertisements that have stuck with you? Please comment with your thoughts below!